🔵Problems with User Privacy

In today’s digital landscape, privacy is one of the most critical concerns. Many popular browsers and platforms track user behavior through cookies, IP logging, and other identifiers. Companies such as Google and Facebook collect this data to build user profiles, enabling them to sell targeted advertising. This constant surveillance creates several problems:

• Behavioral Tracking: Websites track activities like visited pages, time spent on content, and clicks. This data is aggregated into user profiles, which are sold to advertisers.

• Loss of Control: Users have little knowledge or control over how their data is collected, stored, or used.

• Security Risks: Personal data stored by centralized companies becomes an easy target for hackers, exposing users to identity theft, financial fraud, and unauthorized access.

• Ad Invasion: Tracking-based advertising clutters browsing experiences and slows down webpage loading speeds.

Many users feel helpless under the existing system, as even private browsing modes (e.g., Incognito in Chrome) provide only limited anonymity. Privacy regulations like GDPR and CCPA aim to offer protections, but compliance loopholes still allow companies to collect and process personal data. This landscape has increased the demand for privacy-first solutions, such as Opriva, which ensures complete anonymity and security.